As the Christmas season rolls around again this December with everyone doing their best to find just that perfect gift, spend time with family as well try to relax a little bit from work I, along with many other booksellers and retailers in general are still busily doing what we do which is trying to capture those Christmas sales!  Christmas time is a great time to make up for slow sales throughout the year.  It seems that everyone seems to get online and shop for gifts as well as doing a little shopping for themselves while they’re online.   Christmas sales have usually been great for me and this year has been on exception.  I tweeted about an almost record 2 week period in my @sellyourbooks account here recently.

To really try to capture those seasonal buyers I do a few things in order to make my books more enticing and thought I would share a little of my strategy.  So far, it’s been paying off!

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