Shutting down the business?
Category selling-more-books
What is your idea of success? Is it just getting a business started on a shoestring with super cheap inventory, making a few hundred bucks a month with virtually no risk to you? Online book selling is a sure win. Is it evolving your passion for books into a used bookstore helping other book lovers find that special tome? Perhaps it is seeing those mega sellers on Amazon with tens of thousands of feedback numbers and thinking to yourself a huge warehouse, a dozen employees and $1,000,000 in annual sales is where you need to be. For me, it’s none of these and lately I’ve been contemplating closing down my business. Let me tell you why…
In the beginning, my idea of success with my business was to simply make as much money as possible. I didn’t have a plan at all; no idea on how large I wanted the business to grow to, where my next book was going to come from or how much time I’d expect in building it. I just wanted to see my Amazon disbursements as big as possible. After those first few sales on Amazon I simply had $$$ in my eyes and wanted to get started ASAP! What I didn’t realize was that without a plan I had no clue what I was getting myself into. At the same time, I was and still am a huge technology guy with more IT certifications than you can shake a stick at. I KNEW information technology and I knew it well. Who needs a 1,2,10 year plan anyway? I’ve managed pretty well. Turns out I just knew this field while working for an employer and not a business owner. Being thrust into the role as a book business owner was a total 180.
Because of my personality I dove straight in, took massive action and reaped the rewards and am doing the best ever currently…at a cost. If you don’t believe me, take a peek at May’s sales this year. The pink bar is total sales and it’s at $7486.86 which was acquired by me, myself and I in the evenings and weekends with occasional help from family members.

I want to be clear that I am not boasting at all but am very proud of my accomplishments. I have exclaimed in previous posts that online book selling is a wonderful, joyous business to get into where you have the potential to make quite a bit of money. I’m not disputing that fact but, with this post, wanted to give readers a sense of what it took me to achieve this level of sales in 2 years. A ton of websites out there try to sell you on the get rich quick schemes. Put a few ads on a blog, make thousands! Outsource everything to India, pay close to nothing and have them make a money machine for you! I’ve even seen claims in our niche of online book selling like FBA (Fulfillment by Amazon) is easy, passive income that you just pack the books up and Amazon takes are of the rest and you’ll be rolling in the easy money! Bullshit.
Making REAL money with commodity books is Real. Hard. Work. It also requires real money. Book sales, making book contacts, sorting, cleaning, listing, creating FBA shipments and finding a home for your discards are just a few of the tasks that you’ll most likely undergo along with spending money on book scouting devices, inventory, bar code scanners, warehouse utilities, Internet service, etc. However, this does not include your most valuable asset which is your time.
We all have a finite amount of time. It’s up to you to decide how you’re going to spend your time dollars. Is working 20-25 hours/week worth $7486.86 in sales profiting ~$3K while already working 40 hours/week full time and giving you guys your weekly dose of book selling reading? I’m at this point in my life where I’m beginning to question it. Remember the plan I just talked about? Make as much money as possible! If I would have set forth some type of plan early on I might have realized that these kinds of numbers would take X number of hours per week. I failed to value my time which is why I’m taking a hard look at the time spent vs. the benefit to continuing my business.
I want you to take action now. I want you to track your true profit (sales minus all expenses) and also track the time it has taken you to achieve this. Divide your total profit into your total hours worked and come out with a per hour rate. Is it what you expected and are you OK with that? If you’re single and you simply love books and being your own boss maybe $5/hr works for you; not me. I’ve yet to put a desired hourly rate on my time outside of my full-time job but I guarantee you it’s at least in the $50/hr+ range. Run all the numbers for a month and let me know how you’re doing. Can a bookseller really make $50/hr? We’ll see and if he can’t then he might as well look for another calling.
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